For B2B, SaaS, and Healthcare Companies

Content planning and strategy designed with your team in mind.

How it Works     Deliverables     Full Details         Plans & Pricing

Turn your blog into a powerful growth tool with an audience-focused content strategy.

• Drive quality organic traffic
• Boost conversions and acquisitions
• Increase brand awareness
• Build trust & authority in your community
  

Keep reading to find out more about developing a growth-focused plan that builds a clear path to traffic, engagement, and conversions

Designed with your team in mind: Includes team resources to help onboard new writers and successfully execute your content strategy.

Content strategy happens in four stages and can be completed in as little as four weeks. 

Select any link below to jump to full details.

Week 1: Audience and company research

Week 2: Keyword research & topic planning

Week 3: Consultation & approval

Week 4: Deliverables

Your Content Strategy Includes:

1. SEO evaluation
   1. Content audit
   2. Competitive analysis
   3. Website evaluation
2. Prioritized task list for your web developer
3. Keyword research and topic planning
4. Keyword mapping
5. Three-month blog and social media calendar
6. Blog content writing or resources for your writing team:
   1. Editorial Calendar
   2. Customized content briefs
   3. Customized blog writer’s checklist
   4. Customized blog post templates.
   5. Customized Writers Guidelines

I use a combination of top-tier SEO tools, AI technology, and expert human judgement to develop a data-based, audience-focused strategy.

Before we get started, you’ll fill out a registration form and schedule a phone consultation so I can learn about your company, services, audience, and marketing goals.

Next, I conduct a thorough blog content audit and site evaluation.

Purpose: 

1. Define your content goals and develop reader personas.
2. Evaluate the quality, value, and performance of your current blog content.
3. Identify any technical issues that may be harming your site’s search engine optimization.
4. Analyze low-performing content to identify posts that should be refreshed, rewritten, or deleted.

Goal:

 Obtain the analytics and information needed to begin developing your content strategy.

Deliverables from this stage: 

1. A full evaluation of your current blog content and its performance on the SERPS
2. A prioritized task list to help your web developer address technical SEO issues
3. A summary of low-performing content with update recommendations
4. Detailed reader personas

The days of driving tons of random traffic to your blog, hoping that something sticks, are over.

Creating people-first, helpful content means finding keywords that attract your target audience. I take keyword research to the next level by balancing SERP opportunities with the interests of your audience. 

This approach aims to drive qualified traffic that boosts your rankings and builds trust and authority for your brand.

Purpose:

1. Develop topic clusters to strengthen your internal linking systems, user experience, and SEO.
2. Identify several types of keyword opportunities, including:
   1. Topic-focused keywords
   2. Long-tail keywords with high ranking potential
   3. Audience-focused keywords to meet the needs of your target readers
   4. Competitive keyword gaps
   5. Campaign and holiday keywords, if applicable

3. Identify any current blog posts that need re-optimization for new keywords.

Goal: Collect the research and data needed to build a competitive, audience-focused keyword strategy and content hierarchy.

Deliverables:

Keyword map in Google Sheets format, arranged in topic clusters

• Your keyword map includes:
  • List of primary and variation keywords for each blog post, organized in pillar and cluster topic format
  • Tracking columns and drop-down buttons to guide future updates

By this stage, I’ve completed all the research needed to build your content strategy and create your team resources.

Before moving forward, we’ll chat by phone so you can ask questions, share your input, and request adjustments if needed.

We’ll also talk about your:

• Brand tone and voice
• Writers’ guidelines
• AI policies

Once you give your stamp of approval, I’m ready to begin creating your deliverables. 

During week four, I create and submit your final deliverables in one organized content strategy toolkit. 

Deliverables include:

1. Three-month blog and social media content calendar 

2. Editorial calendar to inform your publishing and assign and track blog articles and updates..

2. Finalized keyword map to guide your SEO and content hierarchy.

3. Prioritized technical SEO task list for your web developer or SEO tech

3. SEO Content Briefs for each article containing all the details you need to assign articles to writers.

3. SEO blog article templates to guide your writers in creating well-structured, engaging SEO content for any type of blog format.

4. Blog writers’ checklist to help writers review and proofread drafts before submitting them.

5. Writers’ guidelines to help you quickly and efficiently onboard new writers.

rice: $2,000+

A one-time strategy that sets you up with the planning and resources you and your team need to grow your blog and establish trust and authority with your target audience.

Price: $3,000+ per quarter

Includes full content strategy services plus monthly consulting, monitoring, reporting, and adjustments

Price: Request a quote

Multichannel content strategy includes planning and deliverables for your blog, email marketing, social platforms, and website resources. 

The scope of work and deliverables vary depending on your industry and brand.

Price: $5,000+ per month

Includes everything in the content strategy and maintenance plans, plus:

• Oversee the creation, editing, and distribution of content to ensure it aligns with your brand goals and meets the needs of your target audience
• Supervise and coach your writing team