by Rhonda Bradley

Email marketing can produce remarkable results.

"Can" is the caveat.

If your email marketing only focuses on promotions, you might see impressive results. At first. But the true value of email marketing lies in its ability to create genuine connections with your subscribers. Building strong relationships with your readers fuels the growth of your business with conversions, sales, repeat sales, and referrals.

I write emails that build relationships. 

If you're looking for email marketing that achieves more than a temporary spike in sales, check out the growth series below.

Schedule a free consultation with me anytime - I'll to answer your questions adn help you choose the best types of email campaigns for your business.

EEC’s are a collection of 5 or more high-value emails that educate or train readers on a specific topic.

The goal of an educational email campaigns is to deliver value to readers and establish your brand as a trusted source of information.

EEC's provide high value to a targeted audience, and are often used as lead generation content to encourage new email subscriber signups.

They're also a great way to engage niche segments of your email list.

Educational email campaigns are a good fit for many topics, including:

• Product education
• Product training
• Key topics related to your products or services
• Training bootcamps, blueprints, and challenges

They're also great for internal use, when you need an engaging form of:

• Team onboarding
• Team training
• Motivational series

Newsletters are ongoing, engaging emails delivered to subscribers on a consistent basis -- typically once a week.

The goal of an email newsletters is to build a stronger relationship with your current or potential customers, and encourage:

• Sales
• Repeat business
• Customer feedback
• Event participation
• Blog readership
• Referrals

A good newsletter reflects the personality of your company and its readers, and is strategically planned to fit your unique brand, audience, and goals.

It can be as simple as a plain text email conversation or include other elements such as:

• Helpful tips
• Curated content
• Interactive content like quizzes and polls
• Company news or behind-the-scenes content
• Industry news
• Product news and new product announcements

An email welcome series is a collection of 2 - 5 emails that are sent to new subscribers when they sign up for your email list. Its goal is to improve your email open rates and keep you out of the spam folder.

Welcome series:

• Say hello and welcome new subscribers
• Encourage subscribers to whitelist your email address by adding you to their contact list
• Introduce your business
• Let readers know what to expect

An email onboarding series is a collection 4 - 5 emails sent to new customers. The series steps them through the early stages of using your product, service, or free trial.

Its goal is to get customers immediately engaged with their purchase and help them make the most of it.

A good onboarding series helps to:

• Reduce support tickets
• Improve customer satisfaction
• Increase referral business 
• Build a stronger connection with your customers

A lead nurture series is a collection of 5 - 8 emails that guide segments of your list through the stages of their customer journey.

It's a form of personalized email marketing, mostly used by B2B brands that follow a journey-based framework.

The goal of a lead nurture campaign is to build trust and guide potential customers through the sales funnel.

A good lead nurture series can also:

• Shorten the sales cycle
• Increase conversion rates
• Increase ROI
• Boost lead engagement
• Educate leads about your offering
• Collect behavioral analytics
  

An email winback series is a collection of 3-4 emails used to re-engage inactive email subscribers or lapsed customers.

The goal of a winback series is to reignite interest in your product or services and encourage readers to engage or take action. 

Winback series can be a cost-effective way to drive new business.

They are also recommended as a last step before removing subscribers as part of an email list-cleaning process.

An email upsell or cross-sell campaign is a collection of 3-4 emails that send personalized promotional content to segments of your list. 

The goal of an upsell or cross-sell campaign is to increase sales by introducing complementary or next-level products and services.

A good upsell or cross-sell series also:

• Maximizes revenue
• Enhances the customer experience
• Strengthens customer relationships
• Increases the results of existing marketing efforts

An email renewal series is a collection of 3 - 5 emails that encourage customers to renew their paid membership, subscription, or contract before it expires.

It's used by businesses that offer member-based or subscription services, such as SaaS, fitness, and subscription box services.

The goal of a renewal series is to encourage continuous enrollment.

An email feedback series is a collection of 2 - 4 emails designed to collect insights, opinions, or reviews on your product, service, or company.

The goal of feedback emails is to collect data that helps you better understand your customers' viewpoint so you can improve your products and services.

Feedback series are most commonly sent after a purchase, free trial, or cancellation. They can also be used as periodic check-ins or to gain insights as needed for new product development.

Email campaigns are an investment into your future, and well-worth the time and cost it takes to get started.

So how do you know where to begin?

Book a call with me and I'll make it simple. I have an in-depth understanding of what kinds of email campaigns work for different businesses, and I can quickly provide a recommendation that matches your goals and audience.