by Rhonda Bradley

Email marketing can produce remarkable results.

"Can" is the caveat.

If your email marketing only focuses on promotions, you might see impressive results. At first. But its true value lies in its ability to educate, engage, and inspire through relationship-building.

I write email series that build relationships. 

If you're looking for email marketing that achieves more than a temporary spike in sales, check out the growth series below.

Schedule a free consultation with me anytime - I'll be happy to answer your questions and make recommendations on the best types of campaigns for your practice.

EEC’s are a collection of 4-5 high-value emails that educate or train readers on a topic while gently guiding them toward a specific goal, such as scheduling an appointment with you. They are typically ghostwritten in your voice and tone, on your behalf, which helps to build a relationship between you and your audience and expand your reputation as a thought leader.

The goal of an educational email course is to deliver value and establish your practice as a trusted source of information.

EEC's are highly engaging, fun, and interactive marketing assets that you can utilize for years to come. They’re often used as lead generation content to encourage people to sign up for your email list.

Newsletters are ongoing, engaging emails delivered to subscribers on a consistent basis -- typically once a week.

The goal of an email newsletter is to build a relationship with your subscribers and gently guide readers toward defined goals such as:

• Sales
• Repeat business
• Customer feedback
• Event participation
• Blog readership
• Referrals

A good newsletter reflects your personality and covers topics that engage your audience. For some, this may be as simple as a weekly plain-text email. Other newsletter may include modern formatting and elements such as:

• Inspiration and motivation
• Helpful tips
• Interactive content
  
• Announcements and invitations
• News, trends, and new developments

An email welcome series is a collection of 2 - 5 emails that are sent to new subscribers when they sign up for your email list. Its goal is to improve your email open rates and keep you out of the spam folder.

Welcome series:

• Say hello and welcome new subscribers
• Encourage new subscribers to whitelist your email address
• Introduce yourself and your approach or philosophies
• Let readers know what to expect from your future emails

Email onboarding series can help you:

• Reinforce your policies
• Address frequently asked questions
• Explain your vision and approach
• Reinforce your most popular self-care recommendations
• Inspire your clients with testimonials
  

A lead nurture series is a collection of 5 -21  emails that gently guide your website visitors toward becoming clients. When a member of your list books their first appointment, they are removed from the lead series and moved to a client-based series (such as a weekly newsletter).

A lead nurture series is designed to boost your revenue by: 

• Educating potential clients about your services
  
• Inspiring and motivating readers to make change
• Shortening the time it takes for people to sign on as clients
  
• Collecting behavioral analytics that help improve your marketing efforts
  

An email winback series is a collection of 3-4 emails used to re-engage inactive email subscribers or lapsed clients.

The goal of a winback series is to reignite interest in your services and encourage readers to engage or take action. 

Winback series can be a cost-effective way to drive new business. These campaigns are also recommended as a last step before removing subscribers as part of your email list-cleaning process.

An email feedback series is a collection of 2 - 4 emails designed to collect insights, opinions, or reviews on your services.

The goal of feedback emails is to collect data that helps you better understand your clients' viewpoint so you can improve your products and services.

Email campaigns are an investment into your future, and well-worth the time and cost it takes to get started.

So how do you know where to begin?

Book a call with me and I'll make it simple. I have an in-depth understanding of what kinds of email campaigns work for different businesses, and I can quickly provide a recommendation that matches your goals and audience.